Privacy Policy
Little Dot Shop t/a "Little Dot" (we, us, are) is responsible for and committed to protecting the privacy and security of your personal data. This Privacy Notice describes how we collect, use and look after your personal data when you make a purchase from our stores or using our website, establish a customer account with us or register to receive our newsletters. It also tells you about your rights and how the law protects you.
This Privacy Notice supplements other notices on our website (including our Terms and Conditions) and is not intended to override them. Our website should not be used by children.
To assist you in understanding this Privacy Notice, we have set out in the Schedule examples of types of personal data we collect, how we use it, the lawful basis for processing such data, further details of your rights and a glossary of terms used.
You have the right to make a complaint at any time to the ICO (www.ico.org.uk) and to seek judicial remedies. We would, however, appreciate the chance to deal with any concerns you have before you approach the ICO so please contact us in the first instance.
Your duty to inform us of changes
It is important that the data we hold about you is accurate and current, therefore please keep us informed of any changes to your personal data.
Third-party links
Our stores and website offer links to third-party websites, plug-ins and applications such as links to portals operated by finance providers. By accessing such third-party applications, you may enable the relevant third parties to collect or share your personal data. We do not control these third-party websites, plug in or applications and, therefore, you should also read their privacy notices to understand what personal data they collect about you and how it will be used.
The data we collect about you
We may collect, use, store and transfer the types of personal data about you listed in the Schedule: Part 1. We require your personal data to enter into the terms of a contract with you. If you fail to provide it, we may not be able to enter into or perform the contract and may have to cancel the contract. We will notify you of this at the relevant time.
How personal data is collected
We collect personal data in the following ways:
| Directly from you | You may provide personal data when you provide information to our store personnel during or an instore transaction, when you open an account with us or make a purchase - on our website or over the telephone. You may also provide personal data: to our customer services team in relation to, for example, delivery and returns; when you complete online forms; request products or services or otherwise correspond with us (by post, phone or email). |
| Retail Partners | We may collect personal data from Amazon or other similar on-line retailers or our retail partners in the context of you making a purchase. |
| Third parties | We may receive personal data from: (a) analytics providers based outside the EU (such as Google); (b) search information providers based inside and outside the EU; (c) our suppliers, such as payment providers, delivery services, website support and maintenance providers. |
| Automated technology | We automatically collect technical personal data when you browse or interact with our website, by using cookies, and other similar technologies. We may also receive technical data about you if you visit other websites which use our cookies. Please see our cookie notice for further details. |
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data:
- to perform the contract, we are to enter into or have entered into with you;
- to comply with a legal obligation; or
- where it is necessary and in our legitimate interests (or those of a third party) and your interests and rights do not override those interests.
Change of purpose
We will only use your personal data for the purpose that we originally collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to use your personal data in this manner.
We may process your personal data (without your knowledge or consent) where this is required or permitted by law.
Marketing Communications
We rely on your consent as a legal basis for processing your personal data only in relation to sending marketing communications to you, i.e. our newsletters. You have the right to withdraw your consent to marketing communication at any time by either:
- updating your newsletter preferences in the Account section. Our Customer Services team will be able to provide guidance on how to do this if required.
- using the unsubscribe link in the newsletter
Disclosure of personal data to third parties
For the purposes of providing services to you (for example, to arrange delivery of your purchases) we may share your personal data with third parties. We do not allow our third-party service providers to use your personal data for their own purposes. They can only process your personal data for specified purposes and in accordance with our instructions. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. Our third-party service providers, for example IT service providers, may process personal data outside of the EEA; we agree appropriate contractual terms with such parties to ensure that your data is processed in accordance with the principles of EU and UK law.
We do not control third party websites or portals such as those operated by finance partners and you should read their privacy notices to understand how they will use your personal data.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to those employees and persons who have a business need to know and they only process your personal data on our instructions and subject to a duty of confidentiality.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Cookie Policy
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers. All data collected in this way is non-identifiable.
